It all starts when you think of a wonderful idea of starting a blog for making an online presence. You buy a hosting account and a domain, and then install a beautiful template on your blog. You work hard for your blog’ success, write articles and market your blog on other sites and forums. But ultimately you end up with your blog being vanished in a crowd of millions of blogs. Have you ever thought why?

Branding your blog means giving your blog a unique identity so that your readers always remember it. For this you can just contact any professional web-programmer or a company to design your own unique blog theme for hundreds or even thousands of dollars; or you can customize any free or cheap blog template to make it your very own. But there may be many bloggers who are already using that free or cheap template.

Starting It:

• Firstly search for any template that suits your niche and that can be customized to the maximum content. It doesn’t matter how many people are already using it as the concept here is to customize it to such a level that it becomes unique.
• Design your own header image or a logo. If you are not an expert in Photoshop you can hire any professional designer on webmaster forums for very cheap price. If you decide to get you logo designed, you can also use this as your favicon. This way you will build your own brand and people will start remembering you and your blog. Make sure your logo reflects your personality or your blog’s uniqueness.
• Try to include an About Me section somewhere on the blog with your photo. This will tell people that there really is someone behind the blog who cares to write for his readers, and that is you my friend.
• Write some pillar articles. These articles will not only increase your authority and traffic but also will remind people why they should return to your blog and how much important information they will get from you. Ultimately you will build your own brand telling people what you write about.
• Try to keep the language you use on your blog just the same as you use in your daily life, be a little casual and remind your readers that you are their friend.
• Make sure navigating through different pages in your site is easy and that your site contains About, Contact, FAQ and similar pages.

I mean, it is not necessary you use costly or very beautiful themes, but what matters is that your site should be user friendly and your readers should remember you.

Related Content